We have exciting news! Our signature coffee roast, previously known as “Jack’s Donuts House Blend,” has been rebranded as “Jack’s Donut Shoppe Roast.”

While the entire company is growing exponentially, we found it appropriate to look back at where it began.

We are thrilled to formally dedicate our top-selling roast to the decades of “always freshly made donuts and coffee” roots that will continue for generations. This rebranding is intended to represent our promise that although times change, our highest standards never will.

On the newly designed retail coffee bag, you will now see the early 1960s “throwback” photo of our original Jack’s Donuts that is still located in New Castle, Indiana.

Along with the growth of Jack’s Donuts, we vow to never forget or leave behind the community and customers that have led us to where we are today. We hope the new look and name will inspire our long-time friends to sip, reminisce, and inspire our younger communities to enjoy the brand’s long history. Here’s to the past, present, and future of Jack’s Donuts!

Check out CEO Lee Marcum introducing a few of our Fall Flavors with Ryan Ahlwardt on Indy Now!